By Daniel Hunter
The supermarket price war took another turn today (Thursday) as Sainsbury's and Netto opened the first of 15 new discount stores in a bid to compete with the likes of Aldi and Lidl.
Netto hasn't been seen in the UK since it was bought by Asda in 2010, but returns with its first store in Leeds.
If the 15 stores are successful, Sainsbury's and Netto could roll out the joint venture across the UK.
Aldi and Lidl have grown hugely over the past year and have put a huge dent in the sales of the 'Big Four' supermarkets - Asda, Morrisons, Sainsbury's and Tesco.
The discount grocery market has an estimated value of £10bn in the UK, and analysts IGD forecast that figure to double within five years.
The stores are expected to stock around 2,000 different products, including a number of Danish items. The store will also sell Lego products, which is of course, a Danish company.
Morten Moberg Nielsen, head of Netto UK, said: "We think everyone should be able to buy nice things, in a nice shop, at a nice price."
The recession is over. It's time to grow!
Join us from 19th – 20th November 2014 at the ExCeL Campus, London.
Register for your FREE Ticket today: http://britainmeansbusiness.today/get-your-free-ticket/
Join us on