By Claire West
The UK’s most popular loyalty programme, Nectar, will be highlighting its huge portfolio of partner brands in an exciting new TV advertising campaign live from Thursday 14th October.
The six-week ad campaign has been created to remind the 17 million households signed up to Nectar of some of the different ways in which they can collect and spend Nectar points. Comprising of three creatives, the ads use a rotating cube to showcase big-name household brands within the Nectar programme including; Sainsbury’s, Vue cinemas, Philips, BP, Argos and Homebase.
With the strap-line “Discover another side to Nectar” the £1 million plus advertising campaign, will run across prime-time TV shows for Nectar’s target consumers, with over 80% of Nectar’s audience exposed to the advertising. In addition, there will be online advertising on key consumer websites involved in the Nectar programme, such as iTunes, eBay.co.uk, Play.com and House of Fraser which will help drive traffic back to nectar.com.
James Frost, Marketing Director at Nectar, comments: “We are making it easier than ever to be a savvy shopper by offering our cardholders more ways to collect and spend points than any other loyalty programme. From holidays and fashion to homeware and electricals, there are hundreds of easy ways to collect and spend Nectar points with big-name brands. This ad campaign has been created to remind our collectors of this and we fully expect it to be a huge success.”
Tim Hipperson, CEO, G2 UK the agency behind the creative adds: “Our creative idea ‘different side to Nectar’ was a deliberate prompt to get collectors to always think of what else they could do with their card. The revolving cubes give us the flexibility to continually remind people of where they can collect and where they can spend, so they can get the most from their Nectar card.”
The TV advertising campaign features five hundred 20 and 10 second ads. Media space was bought by Mediavest.