08/11/10

By Claire West

Nectar Business, the UK’s loyalty programme for small businesses, has launched its first free iPhone app, available to download now. The app makes it easier than ever for small businesses to collect personalised Nectar point offers on the go, as well as keep up to date with their account.

Using the new app, business collectors can view their points balance and receive exclusive Nectar point offers delivered straight to their mobile from a range of big name partner brands including Viking Direct, Dulux Decorator Centres, Hertz, Sainsbury’s and Ford.

The Nectar Business app also includes a ‘store and reward locator’ which enables collectors to find their closest store location, meaning they can always take advantage of collecting and spending Nectar points wherever they are.
In addition, the app provides access to a handy business guide: ‘25 Top Tips for Small Business’. Whether you’re a builder, restaurateur or sole-trader, the guide can help any small business run more effectively and efficiently. It contains advice, hints, tips, useful resources and food-for-thought in five key areas of business including marketing, managing cash flow and social media.

Louise Isaacs, Head of Nectar Business, comments: “The Nectar Business app is set to revolutionise the way in which Nectar Business collectors can collect Nectar points. We are confident it will be a hit with SMEs as recent research reveals that the use of smart-phones by small businesses has more than doubled over the last three years, with nearly half (48 per cent) now using them for business purposes.

“Small Business owners are often on the move, and the Nectar Business app means they can now collect points on-the-go, 24/7. The app also enables us to communicate with business collectors through a channel that’s relevant to them and that can be accessed anywhere, at any time.”

The new Nectar Business app is available to download from the App store now by searching for ‘Nectar’.