By Maximilian Clarke
Moonfruit.com, the UK’s largest DIY website builder, is one of the first businesses selected to take part in a major new campaign by the Department of Business, Innovation and Skills. The campaign is aimed at inspiring people to start or grow their own business.
Based on the concept that there is "a business in everyone" and that all businesses can realise their ambitions, the campaign, launched by the Prime Minister in Yorkshire yesterday, sees the Government and the private sector coming together to highlight the support available to small firms and budding entrepreneurs.
The campaign partners will be providing free services such as workshops, web-based seminars and video tutorials on issues like finance, as well as providing mentoring and access to face-to-face consultancy sessions.
Throughout 2012, the “Business in You” initiative will showcase Moonfruit and other real-life small and growth stage business owner case studies, rolled-out using a nationwide advertising campaign, to ensure maximum visibility to small businesses who stand to benefit most from the initiative.
As a growth stage business itself, Moonfruit.com was selected as one of three businesses headlining the campaign on billboards and digital media.
Moonfruit is well placed to support this initiative as the company is passionate about democratising the web for small firms and entrepreneurs. It gives them the tools to build their business and promote it via the web, mobile and Facebook, allowing them to reach a global audience.
Since its inception, Moonfruit has enabled people to build more than four million websites worldwide and hosts hundreds of thousands of UK business websites enabling them to trade and win business online.
Wendy Tan-White, Moonfruit’s CEO and co-founder states, “The campaign encourages people to start and grow their own businesses, thereby boosting the UK economy, it’s very much part of Moonfruit’s DNA. We feel touched to be part of the BIS, Startup Britain campaign and very much support it.”
She continues, “Political cynicism aside. Chatting to the Prime Minister yesterday was inspiring. Watching him take the time to talk to small business owners, students and staff makes you realise the steps we all take as individuals will make the difference in shifting the economy. We need to create a collaborative eco-system here in the UK where large corporation’s partner and support SMBs, consumers support small and local businesses and more serial entrepreneurs share their wisdom with new and growth businesses. Rather than being cynical when we see people trying out new business ideas, let’s support them. I mentioned to the Prime Minister yesterday it’s Chinese New Year, Year of the Dragon, auspicious for business and brings either great success or failure. We’re all gunning for the former.”
At the launch, David Cameron said, "Small businesses and entrepreneurs are the lifeblood of the British economy and I am determined that we, working with the private sector, do everything we can to help them to start up and to grow in 2012. I want to encourage people to go for it and make this the year of enterprise — whether that is fulfilling their dream of starting a new business or taking the leap to grow their business, to employ more staff, or to start exporting."
In further action to help small businesses get off the ground, the Prime Minister will also announce plans to make empty and under-used Government offices available to small businesses so that they can start up and grow. With over 300 buildings currently in the central Government estate with vacant space available in England, the Government will offer as much of this space as possible to small businesses, giving them space to grow at a low cost.
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