Working in a small and medium-sized enterprise (SME), especially one that’s just started up, often means people doing multiple job roles and becoming a jack of all trades. It is incredibly difficult to simultaneously think about hiring the right people, marketing your business and positioning your brand, as the pressing issues of just running the business often take priority. As such marketing is often seen as a bit of a luxury – an afterthought at best, as it’s not considered central to business strategy.
However, this is simply not the case and marketing must become be a key part of helping your business grow. And prehaps more reassuringly, marketing doesn’t actually need to break the bank. Remember, marketing covers both on and offline content, and can help attract the best talent and generate new business, so getting on the front foot early is the best approach.
If you’re in the know, you can find ways to cover the marketing essentials, allowing you to achieve great results without breaking the bank. To get you started, we have outlined our top tips for optimising your marketing, whatever your business size or spend:
- Focus on the thing you do best
- Make a plan
Think of all the marketing tools available when you build up your plan, and make sure you include a timeline of goals along with good measurement analytics. The learnings you receive could benefit you in future campaigns and guide future marketing planning.
- Efficiency matters
- Get online to be omnipresent
- Stick to the plan and follow through
In it to win it
While the phrase “marketing” may bring big departments, new hires and sizeable budgets to mind, as you can see, it doesn’t have to incur huge costs. By following these these five tips, you’ll be equipped to get your small business up and running with a consistent, digital-age-friendly, and effective marketing plan.
By Lynn Morrison, Head of Business Engagement, Opus Energy