By Max Clarke
Marks & Spencer today announces that it will return to France towards the end of this year with by opening a branch on Paris' Champs-Elysées.
The FTSE 100 listed retail giant currently operates in over 40 countries worldwide, but has until now failed to enter the French market. The retailers are also known to have pioneered the now universal ‘self-checkout’ tills in the UK.
The company will open a new store in the heart of Paris on the Champs-Elysées towards the end of this year offering a selection of both womenswear and food. The new shop, scheduled to open in time for pre-Christmas sales, will trade in Euros and extend its reach across France via a French language website.
M&S is also in advanced talks with SSP, an established UK franchise partner, regarding opening a number of Marks & Spencer Simply Food stores at strategic locations in and around Paris and is now looking for suitable sites. The retailer is also looking for a limited number of locations from which to sell a larger clothing and food offer.
Speaking from Paris, Marc Bolland, Marks & Spencer's Chief Executive, said:
“Marks & Spencer has great brand awareness here in France and a place in customers' hearts. We're very excited to be returning with an e-commerce and retail offer to delight customers with our full range of clothing and home products, and the exceptional food from our Paris store.”