By Daniel Hunter

Manchester United have become the first club to sell the sponsorship rights to their Carrington training ground.

The training ground is to be renamed the AON training complex as part of a ground-breaking naming rights agreement worth around £15m a season.

The eight-year deal, which starts in July, gives the American insurance giant the right to display its logo on training kit for friendly and competitive domestic fixtures.

AON will also become United's "presenting" partners for overseas tours starting with this summer's trip to the Far East.

"When we started the first partnership people didn't recognise our name. But by 2010 half the decision makers of major companies said they recognised our logo," Phil Clement, the global chief marketing officer for AON, told the BBC.

"We still want to drive our brand but we've hit the awareness goal. Now we want to use the relationship with Manchester United to better engage with our clients."

Join us on
Follow @freshbusiness