By Marcus Leach
Days after it was revealed Manchester United would float a minority stake in the club on the Singapore Stock Exchange, they have unveiled a double commercial deal.
Logistics company DHL have, in a deal thought to be worth £40 million, signed a four-year agreement to sponsor the team's training kit.
“We're delighted to be extending this strategic partnership which will see DHL getting more involved in the behind the scenes operations of Manchester United and supporting the club in its continued success,” John Pearson, CEO DHL Express (Europe) said.
“Building on our current relationship with the world’s biggest football club reflects our ability to provide unparalleled logistics services for customers across the globe.”
Announcing the new deal, Manchester United’s Chief Executive, David Gill, was clearly delighted.
“This deal breaks new ground in the English game. We are delighted that DHL has extended its partnership with the Club to include the training kit," Gill said.
"DHL’s global presence and international standing are a perfect fit for the world’s most popular football club.”
The club have also signed a deal with Beeline, the Vietnamese mobile phone group, although the worth of this deal has not been disclosed. The deal will see Beeline distribute Manchester United's content in Vietnam, Cambodia and Laos.
"Everyone knows about the passion of our fans in that part of the world, and this deal makes it a lot easier for us to keep in touch with them," Sir Alex Ferguson said of the Beeline deal.
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