By Maximilian Clarke

Huawei, China’s foremost telecoms provider, is to open a dedicated European design centre for its Mobile Device business in the heart of London.

Huawei expects to open its new London Design Centre (LDC) in Q1 2012, recruiting a team of world leading designers to drive new product conception, design and development in order to deliver groundbreaking design thinking and solutions in the European smartphone market.

The new design centre will help drive growth of the company's market share in smartphones across Europe. The centre will focus Huawei's design capability, and enable it to respond to local customer and market demands in a dynamic and nimble way. It demonstrates Huawei's clear and strategic commitment to the operator and retailer customers and consumers in the UK and European markets.

Plans for the LDC come as Huawei announces new additions to its European smartphone portfolio, in the shape of its Huawei Vision smartphone and Huawei MediaPad tablet.

“The Huawei LDC demonstrates we are absolutely committed to the UK and Europe for the launch of our new smartphone products and brand,” commented Richard Ren, Huawei Device President of West Europe. “The LDC will enable us to grow smartphone market share in Europe through customer insight, focus and collaboration. Through Mark's leadership, creativity and knowhow, Huawei will attract the best talent in design from around the globe to our LDC."

Mark Mitchinson, Huawei Device UK and Ireland Executive Vice President, added: "The Huawei LDC will give us clear differentiation in a fiercely competitive European market as we launch new and innovative smartphones and build a compelling brand story. The LDC will enable us to better serve all of our customers in the years ahead, without compromise. Great design spans borders but a local market driven focus and understanding is critical to our future success."

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