By Daniel Hunter
Sports retailers are set to see a boost in sales following Sunday's London Marathon, according to VoucherCodes.co.uk.
The voucher site said searches for running gear jumped a whopping 259% in the past week as inspired Brits look to get their running shoes on.
VoucherCodes.co.uk said sports retailers can expect the boost to continue, with the two weeks after last year's London Marathon showing searches for running gear surge by another 100% compared with the week prior to the event.
And sports retailers are capitalising on the running buzz - VouchersCodes.co.uk said it has seen a 343% rise in the number of codes supplied by sports retailers in the week leading up to the London Marathon.
Claire Davenport, managing director of VoucherCodes.co.uk, said: “We usually notice a spike in interest for offers on running equipment around events like the marathon as inspired Brits look to grab their gear at a discount. Looking back to last year’s site data, there’s good news for retailers as the effects of the event should carry through for the next couple of weeks.
“The London Marathon is widely loved, respected sporting event and it’s great to see how many Brits are being inspired by its runners. With exciting events such as the Tour de France, Wimbledon and the rugby World Cup just around the corner, this week should mark the start of a thrilling summer of sport for Britain and an opportunity for our sports retail industry to benefit from enthused shoppers.”