By Claire West
London Business School has launched a new website to showcase its revamped flagship publication and further strengthen its position as a leader in global business thinking.
www.london.edu/bsr provides a new online forum for Business Strategy Review magazine to debate the latest thinking, ideas and issues being talked about by the global business community.
Marketing agency Mosaic Brighton was appointed to create the website, and has also redesigned the quarterly magazine.
“The new site shows that as well as being a business school, we are also immersed in commerce and the economy,” said Victoria Gittins, Marketing Manager at London Business School. “By providing digestible tips, podcasts and videos, the site becomes more than just a space to publish articles - it showcases our research and the thoughts of leading business people within a real world context. We believe the new site and revamped magazine will reignite interest in the thought leadership coming out of our school. It really encapsulates our vision and what we do.”
Business Strategy Review is aimed at a broad spectrum of people immersed in the world of business, ranging from general management and business practitioners to HR, marketing and strategy change management professionals.
“The Business Strategy Review site showcases the immense business knowledge that the school community possesses,”said Drew Griffiths, MD of Mosaic Brighton. “We’ve designed it so that it gets wider recognition — not just from those within the business community or people studying at the school.”
Griffiths added: “It required a massive redesign to project the quality of the faculty’s thought leadership. Although it’s fairly commonplace for business schools in America to promote their expertise via their own magazine and website, it’s rare in the UK.”
London Business School came top of the Financial Times’ Global MBA Rankings 2010, which compiles a list of the top 100 business schools in the world.