By Max Clarke
The highly successful new London-based fashion brand, Bunmi Koko, is today launching one of this season’s must-have accessories in collaboration with the United Nations World Food Programme (WFP).
The brand was initially founded in 2009 with the help of online crowdfunding platform RocketHub: an online site that draws on micro scale investment and donations from a wide array of users.
After winning an array of prestigious awards in 2010, Bunmi Koko, who has worked with top designers Allison Rodger and Alexander McQueen, as well as for luxury brands Prada, Harrods and Louis Vuitton, added the accolade of a private audience with Nelson Mandela.
This meeting prompted Bunmi Koko to turn the creative spotlight onto the world’s hungry children — joining the ranks of those committed to ‘Fill the Cup’ - the vital accessory of some 22 million children in the developing world who benefit from WFP’s school meals programme.
Bunmi Olaye and Francis Udom, who own the brand, are both originally from Nigeria. “We want our clients to realise that filling the Red Cup signifies hope for hungry children,” says Francis.
Bunmi adds: “We all know it’s harder to concentrate on an empty stomach — and that’s why we’re joining WFP to ensure no child goes to school hungry.”
There are 66 million primary school-age children who attend classes hungry across the developing world, with 23 million in Africa alone.
“When a Fashion high-flyer such as Bunmi Koko focuses on the injustice of millions of children going hungry, it makes influential people pay attention to their plight,” said WFP Executive Director, Josette Sheeran.
A daily school meal provides a strong incentive to send children to school and keep them there and allows the children to focus on their studies not their stomachs.
In addition to creating greater awareness about hunger, the Bunmi Koko Red Cup Label scarf and macbook case -- perfect for carrying your laptop to work, school or out-and- about -- gives Bunmi Koko’s customers a fashionable way to support poor children all over the world. Fifty percent of the profits arising from each sale of a Bunmi Koko-designed WFP product will go towards feeding hungry children.