By Marcus Leach

Harvey Nichols, the UK’s premier fashion, beauty and lifestyle retailer, has chosen Liverpool ONE in which to launch a new concept, small format store.

Harvey Nichols will occupy the 22,000 sq ft former Habitat store in Peter’s Lane, Liverpool ONE’s fashion hub. Details of the new store concept will be released in Spring 2012, and the store will open in Autumn 2012.

“There is no better testament to the success of Liverpool ONE, and indeed Liverpool, than Harvey Nichols’ decision to choose it for this new-format store," Miles Dunnett, Head of Asset Management, Grosvenor Liverpool Fund, said.

“This is the crowning glory of a very successful year for Liverpool ONE. Footfall for 2011 was up by more than 5% compared to 2010, and sales have increased by over 10% for the year. According to a report by independent research firm, Javelin, more people than ever before from across the North West are visiting Liverpool ONE as their first choice shopping destination, increasing the total catchment by 27% on the previous year.”

Joseph Wan, Chief Executive at Harvey Nichols, added: “Liverpool ONE is the number one shopping destination at the heart of this great city. Liverpool ONE serves a large catchment area, with a loyal and discerning customer, and there is no better place from which to launch this exciting new concept.”

Interestingly, this will be Harvey Nichols’ second store opening in Liverpool ONE in twelve months. In September, Harvey Nichols Foodmarket pop-up shop made its debut in Liverpool ONE’s Peter’s Lane. The temporary store has been a great success, exceeding the brand’s expectations in terms of sales and positive customer feedback.

The news that Harvey Nichols has chosen Liverpool ONE for a new concept is the culmination of a successful final quarter of 2011. Over 950,000 people visited Liverpool ONE in the week before Christmas, representing a 30% increase on the previous year.

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