By Jonathan Davies
Liverpool Football Club has announced a kit sponsorship deal with New Balance worth a reported £300m.
New Balance will become the Merseryside club's kit supplier from the 2015-16 season. It is the largest kit deal ever agreed by the club.
Liverpool signed a six-year deal worth £25m a season with Warrior, which is owned by New Balance, in 2012. But New Balance will now replace that contract.
Chief commercial officer Billy Hogan said: "We are thrilled to announce this partnership with one of the world's leading sportswear brands, which is a record-breaking deal for the club.
"Like Liverpool FC, New Balance has more than 100 years of heritage and a global footprint.
"Not only are they well known for their technical innovation across a range of sports but they also have a presence in many countries across the world, which will all feature LFC kit. We are very excited about joining forces with them."
Richard Wright, general manager of New Balance Football, said: "Liverpool FC is one of the most successful and decorated clubs in world football and we're delighted to partner with them.
"The partnership represents an important step for New Balance launching into football and reflects the global growth ambitions of the brand.
"Over the course of the contract, New Balance will bring innovation and world-class product to Liverpool FC and its global fanbase."
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