Image: Arto Alanenpää Image: Arto Alanenpää

Lego, the Danish company behind, well behind lego, has had a falling out with the Daily Mail over hate.

It all began with a campaign called Stop Funding Hate. To borrow words from Wikipedia, this “is a campaign which aims to stop companies from advertising in and thus providing funds for certain UK newspapers that it says use ‘fear and division’ to sell more papers.”

Companies it has targeted include: Aldi, Asda, Barclays, British Airways, Co-op UK, Gillette, Iceland, John Lewis, Marks & Spencer, Morrisons, Virgin Media and Waitrose.

Oh, and Lego too, this must have been on the list, because it is one of the campaign’s first major successes.

Back in September, Specsavers pulled an advert in the Daily Express and Gary Lineker has reportedly recommended that Walkers drop their ads in the Sun.

As for Lego, it sent a Tweet to Stop Funding Hate saying: “We have finished the agreement with The Daily Mail and are not planning any future promotional activity with the newspaper.”

Of course, not all agree with the Stop Funding Hate campaign.

After-all Gary Lineker had the effrontery to have sympathy with children who had the bad manners to suffer living in hell, otherwise known as the Calais refugee camp, or the Jungle.

And many are furious:

“It’s political correctness gone mad” said Skin Head Skinner, pausing from a hard days’ work spraying swastikas on a local wall.

“It’s the tranny of the puritanical” said Theo the Thug, as he pondered thoughtfully in-between bashing a local immigrant.

There is always the option, of course, for the slighted newspapers to appeal the High Court, aka: the enemy of the people.