By Jonathan Davies

John Lewis reported a 1.4% fall in sales during the Christmas week as electrical sales were hit by Black Friday.

Sales in the department store's fashion and home departments saw strong growth in the week to 27 December compared with the same period last year, but sales of electrical goods were down 14.7% following Black Friday.

The week of Black Friday proved to be John Lewis' strongest in 2014 as shoppers flooded in-store and online for huge discounts on electrical goods.

The Christmas week figures were also lower due to one fewer day of clearance sale, compared with last year.

“The fall of the calendar is such that we would expect to see some of this clearance demand fall into next week’s numbers,” said Mark Lewis, online director at John Lewis.

There was also a 30% increase in the number of click-and-collect orders.

Christmas Day

Despite the overall fall in Christmas week sales, John Lewis said sales on Christmas Day were up 19%. They peaked at 9pm “as customers shopped from their mobile devices while also watching Downton Abbey in the background".

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