The Samsung Family Hub smart fridge will be sold at John Lewis IoT department The Samsung Family Hub smart fridge will be sold at John Lewis IoT department

Speaking to business tech site, Internet of Business, Philipp Schuster, MD of smart home specialists Loxone, said: “Many smart home devices already use the IoT in principle by connecting to the cloud to store and exchange data over the internet. However the ‘Internet of Things’ can mean many different standards and ways of communicating. So smart gadgets by different vendors do not connect and exchange data effectively with each other. As a result, consumer adoption is hindered because the advantages that these services can deliver are limited."

He added: “Consisting of a multitude of devices with different purposes, the Internet of Things can become a maze that most consumers struggle to navigate. Education about the tangible benefits is key for the wider adoption of smart devices and, with its new department dedicated to IoT, John Lewis will be ideally placed to help with this process."