By Daniel Hunter

Jaguar Land Rover have announced that they will expand their workforce at their advanced manufacturing facility in Castle Bromwich, in order to support the launch of new Jaguar models.

More than 1,100 new jobs are being created, and a recruitment campaign for production operators is being launched today (Wednesday).

"Innovation in design, engineering and technology is at the core of our business and for the UK, this means we will continue to invest in new products, develop new technologies and enhance the skills of our employees," Dr Ralf Speth, Jaguar Land Rover CEO, said.

"The launch of our latest Jaguar models means it is a very exciting time for Jaguar. These new models will attract new customers to the brand as we look to expand our global reach and further enhance our position in the market."

Policy advisor at the Forum of Private Business, Robert Downes, also welcomed the announcement.

"This is not only amazing news for Coventry, but for the wider region as a whole,” he said.

“The whole automotive supply chain will benefit and that’s the best possible news small businesses in the manufacturing industry could get just as we hear more doom and gloom predictions about the parlous state of the UK economy.

“This will prove to be milestone decision for all those small businesses involved in the UK car making industry, and is all the more pleasing as we don’t have to look back too far to remember a time when Jaguar’s future was in question.

But Downes warned the supply chain would have to start planning now in order to meet the new demand and ensure the bulk of the parts manufacturing was delivered here in the UK.

“The resurgence in the UK car manufacturing industry means the auto supply chain is already near capacity, so further growth must come from new investment in this crucial sector.

“Manufacturers like being near suppliers, with high logistics costs only increasing end consumer prices. So improving supply chain finance is not only sensible but vital for the sector to continue growing and creating jobs.”

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