By Daniel Hunter

ITV has reported a 25% rise in half-year profits despite a fall in its viewing figures.

ITV's share of viewers across its range of channels dropped 4% in the first six months of the year. But the broadcaster said revenues were up £391 million, including a 5% rise in advertising revenue and 23% jump in revenue for ITV Studios.

Chief executive Adam Crozier said the "key focus" for ITV would be to improve ratings.

"Our viewing performance was impacted by strong competition from the BBC, no major sporting event and some of our shows not performing as well as we had expected," the company said.

ITV is expecting a boost to its viewing figures in the second half of the year, having secured exclusive broadcast rights for the Rugby World Cup, which takes place in September and October.