By Jonathan Davies

It's been an unproven anecdote for many years that chocolate bars are getting smaller, but the price is staying the same (or even getting bigger!). But now, it's official! Chocolate bars are getting smaller and the price is staying the same...in Australia anyway.

Cadbury has admitted that it will be reducing the size of its chocolate bars by 10% in Australia, but won't be dropping the prices.

The chocolate firm will be cutting the size of its 220g Dairy Milk bars by 20g. To those who know such bars well, that's an entire row of squares.

Cadbury blamed the “squeeze of increasing costs”, most notably the doubling of cocoa prices, for the reduction in size.

It said it has “reached a point where we can no longer absorb these increasing costs into the price of our chocolate blocks … we chose to keep Cadbury chocolate affordable for families across Australia and reduce our family blocks by one row”.

As you can imagine, chocolate-loving Australian's have reacted angrily to the news. Customers took to Cadbury's Facebook page to complain about the reduction.

One said: "Won't be able to call it a family block anymore. We are a family of five and we will be lucky to get three pieces each."

Another frustrated customer added: "...if it keeps going , I'll stop buying , we're not stupid , its been going up in price too."

And several others described it as "corporate greed".

What do you think? Is Cadbury right to cut sizes to maintain profit margins, or is it just "corporate greed"?

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