By Amanda Walters
The online landscape is ever-evolving, with increasing numbers of digital users, reaching sites on multiple devices every day. According to Statista, in 2021 there will be over 2.14 billion people shopping online - that's up from 1.66 billion in 2016.
This means the opportunity for your business to reach users across the globe is increasing year on year, but the market is highly competitive. It is therefore up to you to provide quality products or services alongside an incredible user experience to attract and retain customers when they discover your brand.
The numbers show that there's little doubt your e-commerce website is a vital component of your business success - but when was the last time you carried out an audit of its viability?
There are many ways in which your e-commerce site might be holding back the elevation of your business. If you feel ready to scale up and reach customers in previously untapped markets around the world, your website will need to be right there alongside you - but is it?
For an enterprise business, you'll need your site to be able to handle the influx of multiple orders across numerous currencies at any given time. But if your e-commerce platform struggles to even load pages quickly, or product pages are limited, it's unlikely to be able to cope with these advanced demands.
What's the solution?
If you feel as though your site could be holding your business back, migrating or re-platforming your e-commerce solution to a more robust platform could have immeasurable benefits. Enterprise e-commerce providers such as BigCommerce, Salesforce and SAP Commerce provide an enhanced offer for businesses with ambition.
These are just a handful of features you could expect from an upgraded e-commerce platform:
- Centralised CMS
- Personalised customer experiences
- Great user experiences on all devices
- Seamless scalability
- Social media integration
- Multiple language packs and a number of payment gateways
- Swift check out and advanced options for shipping
- Reassuring security measures
- Ability to manage catalogues, no matter how complex
- 24/7 support plus regular performance checks
If you feel as though re-platforming your e-commerce site could be the solution to get your business back on track, you'll need to follow a thorough process. One concern of businesses when considering this option is that they might lose customers or site traffic.
However, when executed well, a migration or re-platform project can provide the opposite. E-commerce sites can skyrocket in rankings and see significantly heightened organic traffic and revenue - as seen in the example of Jackson's Art Supplies.
They re-platformed to Magento and experienced an incredible uplift including a +189% increase in website users, +178% increase in website revenue, +167% increase in website orders and +151% increase in organic traffic.
The key to these kinds of numbers is ensuring the process is spot on. Digital agency and e-commerce experts Xigen performed this migration for Jackson's Art Supplies their experts have pulled together a helpful top tips guide and checklist to follow for re-platforming or migrating your e-commerce site. This process includes:
- Tracking and checking