By Claire West
The performance marketing agency Performics released results from a survey of 2,997 active social networkers and 59 percent of respondents said it is important to have a LinkedIn account, more than any other social network.
Furthermore, of the study respondents with an active LinkedIn account, 50 percent visit the site at least weekly and 20 percent visit the site at least daily.
While this new social media study shows the frequency of LinkedIn visits decreasing since the height of the recession in 2010 (67 percent weekly and 22 percent daily visits), the percentage of people who deem LinkedIn the most important social networking site jumped dramatically from 41 percent last year to 59 percent this year.
The study also reveals how technology combined with social networks have changed the way people behave, how companies and brands can capitalize on new social media marketing opportunities.
To find out how you can make LinkedIn work for you visit