By Daniel Hunter

THE UK’s second International Festival for Business (IFB) 2016, hosted in Liverpool and the city region, will partner with the GREAT Britain campaign to promote the UK around the world in 2016.

The agreement for a formal partnership builds on cooperation between IFB and GREAT in the run-up to the inaugural highly successful IFB 2014 event, in Liverpool city region.

GREAT’s delivery network in 144 countries will work with IFB to attract the world’s smartest business leaders and thousands of top international business delegates to the 2016 event. The partnership will ensure that IFB 2016 is fully integrated into the GREAT Britain campaign’s worldwide promotional efforts in 2015 and 2016 and that these two important initiatives to promote British business are acting in close coordination.

Conrad Bird, Director of the GREAT Britain campaign said: “We are delighted to announce this partnership between the GREAT Britain campaign and IFB 2016. It is fantastic news that IFB 2016 will be returning to Liverpool, one of the UK’s most dynamic economic centres. We will build on the success of GREAT’s involvement in the 2014 event to develop a deeper partnership that delivers jobs and growth for Britain.

“IFB is a unique, global platform to promote UK businesses operating in some of the country’s most vibrant sectors. The GREAT campaign is a strong platform for IFB to use and a fantastic asset for British companies looking to forge new connections and open up new markets abroad. I’d encourage British business to seize the opportunity to get involved in IFB 2016 and join this GREAT partnership.”

The GREAT Britain campaign is the Government’s most ambitious international promotional campaign ever and showcases the very best of what Britain has to offer in order to encourage the world to visit, study and do business with the UK. The campaign is currently active in 144 countries and combines the international growth promotion efforts of UK Trade & Investment, VisitBritain, British Council and FCO. GREAT aims to deliver significant and long-term increases in trade, tourism, education and inward investment to support the prosperity and growth agenda.

Joe Anderson, Mayor of Liverpool, said: “IFB 2014 delivered great results and bore out my belief that Liverpool and the region were ready to promote our first class business credentials on a bigger stage and help the national imperative of growing our economy.”

“We are delighted to host again the IFB in 2016, on behalf of the UK. We want to build on the success of 2014, so this full integration with the GREAT campaign will undoubtedly help us achieve our ambition to make this a truly international festival.”

Max Steinberg, chair of IFB 2016, said: “The greatest seal of approval for IFB 2014 was the decision to bring it back to Liverpool in two years’ time. It was an event which provoked discussions and, subsequently, deals between Britain and the rest of the world. With this in mind, it’s key to us that we work even more closely with the GREAT campaign and align our collective efforts to ensure IFB 2016 has an even greater impact on British businesses.”

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