By Marcus Leach

KPMG, the administrators in charge of Peacocks, have said there has been 'huge interest' in buying the clothing chain.

Peacocks went into administration last week after failing to restructure a key £240m part of its total £750m debt.

Despite the interest, which has seen various conversations between KPMG and potential buyers, 250 staff at the Cardiff HQ have lost their jobs.

"We have received huge interest from potential acquirers of Peacocks, following our appointment last week," Chris Laverty, joint administrator and restructuring partner at KPMG, said.

"We had over 100 conversations with interested parties looking at either acquiring the whole business or parts of the business in the first 48 hours alone.

"Whilst the capital structure was not sustainable, the underlying business has a loyal customer base evidenced by strong sales levels in store since our appointment."

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