The amazing thing about Integrated Live is that there really are so many amazing people giving the best advice out there in the marketing world. Even as someone working on the event, I spend my days in the run-up looking at which presentations I really want to see. I can't imagine what it's like for you!
That's why we're spending the next few weeks doing quickfire interviews with as many of the speakers as we can to give you a little insight into who they are, what they do and what they're going to be talking about at Integrated Live.
Next up is Morgan Lloyd, head of brand and marketing at Dwr Cymru Welsh Water.
What area of marketing do you specialise in?
Brand and trust building, along with behavioural change and public information campaigns.How long have you been with the company?
How long have you been in marketing?
Why do you do what you do?
This role allows me to combine all of the things that interest me – words, graphics, video, audio, experiential and behavioural insights – into projects that can have a significant positive impact on customers.
Which marketing platform do you use the most (and it can't be your own!)?
In term of digital platforms I'm a big fan of Facebook, just because of the huge potential audience it can give you and its ability to let you target demographics so well. I also try to use experiential where possible to give customers a more engaging experience with the brand.
If you could only use one marketing platform for the rest of your life, what would it be (and you can't use your own!)?
What is your favourite thing about marketing?
The ability to answer problems by using a huge variety of creative techniques.
Is content still king?
Absolutely. Especially in an age when there's a huge amount of content out there competing for the attention of people with decreasing attention spans. Saying that, distribution is queen - content is useless without the right channels to reach an audience.
In a sentence, what's your presentation about?
This year, Welsh Water created a content-led, mobile-first marketing campaign which used immersive and hard-hitting 360° video and social media to target a hard to reach audience.
You can find Morgan's presentation on telling stories nobdoy wants to hear in the Social, Video & Mobile Theatre at 12pam at Integrated Live on 16 November, but you'll have to register for your free ticket first:
Originally posted on Digital Marketing Magazine