The amazing thing about Integrated Live is that there really are so many amazing people giving the best advice out there in the marketing world. Even as someone working on the event, I spend my days in the run-up looking at which presentations I really want to see. I can't imagine what it's like for you!

That's why we're spending the next few weeks doing quickfire interviews with as many of the speakers as we can to give you a little insight into who they are, what they do and what they're going to be talking about at Integrated Live.

Kicking off the week is Jennifer Watkiss, head of marketing communications at Adestra.

What area of marketing do you specialise in?

I suppose the trendy term is 'full-stack marketer,' but that really means I've done a bit of everything across the marketing discipline. These days I'm focused mostly on marketing communications and lead generation.

How long have you been with the company?

Three years.

How long have you been in marketing?

13 years, give or take.

Why do you do what you do?

I've always had a fascination with how and why people connect to and communicate with each other, specifically how technology has influenced that.

Which marketing platform do you use the most? (Not your own!!)

Gosh, given that mentioning my use of our own MessageFocus platform is vetoed, I am only really left with HubSpot. We use Hubspot to track and score the leads that then get passed through to our platform for nurturing and eventually qualified for sales.

If you could only use one marketing platform for the rest of your life, what would it be?

There's no one platform (to rule them all?). So I'd have to say something like Google, which would at least give me a basic, reliable suite of tools to work with (analytics, monitoring, email, contacts, collaboration, video, web publishing, surveying, etc.) across the marketing function.

What is your favourite thing about marketing?

The delight it can inspire when all the moving parts of a campaign come together to give someone a really special experience that resonates with them on a personal level.

Is content still king?

Content is amazing, and important. But these days it's nothing without insight, so marketers can create the right content, and ensure it reaches the right people.

In a sentence, what's your presentation about?

Personalisation. Not only collecting data, which everyone seems to do to at least some degree, but really using that data to create effective, inspiring, one-to-one marketing.

You can find Jennifer's presentation on personalisation in the Content Theatre at 12pm at Integrated Live on 16 November, but you'll have to register for your free ticket first:

Eventbrite - Integrated Live

Originally posted on Digital Marketing Magazine