I'm always fascinated by how TV companies market themselves. At Integrated Live, there are two team members from QVC, the shopping channel. I'm really looking forward to this presentation because it adds another level to marketing insight.

QVC doesn't just need to encourage people to watch its programmes, but to make purchases as well. It's like listening to a top TV company and top retailer talking at the same time!

One of the QVC duo delivering the presentation is editorial manager, Bryony Collingwood. So, you guessed it, I went to find out a little more about her and her presentation.

What area of marketing do you specialise in?

Social media.

How long have you been with the company?

Nine years.

How long have you been in marketing?

I started as a copywriter but got into social media seven years ago.

Why do you do what you do?

I love that social media is always changing and evolving - it could never be called dull! Plus it relies on collaboration with lots of different people in a business, which keeps it fun and creative.

Which marketing platform do you use the most?

Probably Facebook and Instagram these days - Facebook for keeping in touch with friends and Instagram for a bit of daily inspiration.

If you could only use one marketing platform for the rest of your life, what would it be?

It would probably be a new platform that combines the best of all those that are out there - mixing great video content and imagery with better privacy and great chat options.

What is your favourite thing about marketing?

The ability to share content with your customers that in turn makes their day better.

Is content still king?

I think so - and it's the format of that content that is constantly changing and affecting what we do.

In a sentence, what's your presentation about?

How to make social media a valued part of the customer journey.

You can find Bryony, and her colleague Mark Campbell, talking about integrating social media with the customer journey in the Keynote Theatre at 3pm at Integrated Live on 17 November, but you'll have to register for your free ticket first:

Eventbrite - Integrated Live

By Jonathan Davies, editor, Digital Marketing Magazine