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One of my favourite things about Integrated Live is panels. Panels are great because you don't just get insight from one person. It's a range of businesses, a range of industries, a range of people. I always feel like I've taken that little bit extra away from a panel session.

One I'm really looking forward to at Integrated Live is 'Everything you need to know about the live streaming landscape'.

The panel contains Marc Gawith, Alex Pettit, Bill Glenn and Victoria Taylor. But this post is all about getting to know a bit more about Bill Glenn, vice president of marketing at .LIVE, which is part of Rightside.

What areas of marketing do you specialise in?

At Rightside, I specialise in brand awareness building and content marketing.

How long have you been with the company?

Around one and a half years.

How long have you been in marketing?

Over years.

Why do you do what you do?

Marketing is my passion and great marketing is nothing more than understanding the wants and needs of customers and positioning your product or service as the best option to provide value. .

Which marketing platform do you use the most (and it can't be your own)?

While we're not using it currently, I believe that Marketo is the best marketing platform for companies that are first getting into marketing automation.

If you could use only one marketing platform for the rest of your life, what would it be?

That's not a fair question given how fast technology is evolving, but if I had to answer today, it would be Salesforce since it's a single suite that encompasses marketing, sales and service - all in the cloud.

What is your favorite thing about marketing?

Helping my teammates become better marketers and advance in their careers is what I strive for as a manager every day, and I hope that will be my legacy.

Is content still king? If not, what is?

Yes, content is still king, but with a slight twist - authentic content will take the crown.

In a sentence, what is your presentation about?

Our expert live streaming creator panel - hailing from London and both coasts of the US - is here to tell you everything you need to know to get started with live streaming...today!

You can find Bill and the rest of the panelists talk about live streaming in the Social, Video & Mobile Theatre at 3:30pm at Integrated Live on 16 November, but you'll have to register for your free ticket first:

Eventbrite - Integrated Live

Originally posted on Digital Marketing Magazine