The amazing thing about Integrated Live is that there really are so many amazing people giving the best advice out there in the marketing world. Even as someone working on the event, I spend my days in the run-up looking at which presentations I really want to see. I can't imagine what it's like for you!
That's why we're spending the next few weeks doing quickfire interviews with as many of the speakers as we can to give you a little insight into who they are, what they do and what they're going to be talking about at Integrated Live.
The next speaker is Alexander Skorka, COO and managing director at Dapresy.
What area of marketing do you specialise in?
Infographic dashboards and marketing intelligence.
How long have you been with the company?
How long have you been in marketing?
I've been in marketing or market research for over 20 years.
Why do you do what you do?
I am fascinated to support marketing departments to manage their increasing complexity when it comes to fact based decision making.
Which marketing platform do you use the most (and it can't be your own!)?
If you could only use one marketing platform for the rest of your life, what would it be (and you can't use your own!)?
What is your favourite thing about marketing?
Finding a easy to understand market position that differs from competition but adds value for customers.
Is content still king?
In a sentence, what's your presentation about?
To create a great customer experience, relevant information has to be available at all touch points along the customer journey.
You can find Alexander's presentation on customer experience in the Content Theatre at 4pm at Integrated Live on 17 November, but you'll have to register for your free ticket first:
Originally posted on Digital Marketing Magazine