Email is still a staple of our personal and professional lives. Although we may not communicate with each other through email as much as we might have in the past, it is still vital between brands and consumers.

But how do you make the most of email? Josie Scotchmer, UK marketing managger at Mailjet, is speaking about it at Integrated Live. I spoke with her to find out a bit more.

What area of marketing do you specialise in?

B2B field marketing in the marketing tech industry. It’s a varied role that covers everything from events and digital to PR, social and content marketing.

How long have you been with the company?

I joined Mailjet this year to head up the marketing effort in the UK.

How long have you been in marketing?

I graduated with a marketing degree in 2010 and have held various marketing roles since then with a special focus on marketing technology since 2013.

Why do you do what you do?

I love the fast-paced environment of technology, especially marketing tech. There are always new technologies and approaches to help brands communicate with their customers and that’s what keeps it interesting. The variety of my role keeps me on my toes; every day is different, there is always a new campaign, a new approach or a new project.

Which marketing platform do you use the most?

I would say Slack, for internal communication - it has really disrupted other technologies in that space. For external communication Buffer, it's a really great social media platform for automating content for when our followers are at their most engaged. Talking to your brand advocates at a time that suits them can make all the difference with your return on marketing investment.

If you could only use one marketing platform for the rest of your life, what would it be?

I’m not going to name any names, but an AI or data science platform as it's so valuable for marketers to truly understand their customers.

What is your favourite thing about marketing?

The balance between creativity and science. You can have the most amazing campaign but if you don’t understand who your customers are and what they want from your brand it's worth nothing.

Is content still king?

If content is king, then context is queen. In today’s competitive landscape it's all about being relevant with your message.

In a sentence, what's your presentation about?

How marketers can make the most of email, joining the dots between different touchpoints to shape the customer journey and create immersive experiences that build lifelong brand loyalty.

You can find Josie's presentation on how to make the most of marketing in the Innovation & Insight Theatre at 2:30pm at Integrated Live on 17 November, but you'll have to register for your free ticket first:

Eventbrite - Integrated Live

Originally posted on Digital Marketing Magazine