By Jonathan Davies

Apple's iCloud wasn't hacked to obtain hundreds of nude celebrity images which were leaked online earlier this week, the tech giant has said.

Apple confirmed that some celebrities' accounts were broken into, but said it had found no evidence to suggest the service itself was breached.

Instead, it would appear that the images of celebrities - including the likes of actress Jennifer Lawrence, model Kate Upton and musician Arianna Grande - were obtained by deducing individuals' login information.

Apple said it is likely that the hacker repeatedly guessed passwords and answers to security questions.

In a statement, Apple said: "We wanted to provide an update to our investigation into the theft of photos of certain celebrities.

"When we learned of the theft, we were outraged and immediately mobilised Apple's engineers to discover the source.

"Our customers' privacy and security are of utmost importance to us.

"After more than 40 hours of investigation, we have discovered that certain celebrity accounts were compromised by a very targeted attack on user names, passwords and security questions, a practice that has become all too common on the internet.

"None of the cases we have investigated has resulted from any breach in any of Apple's systems including iCloud or Find my iPhone. We are continuing to work with law enforcement to help identify the criminals involved."

Hundreds of images were leaked on Sunday night, with the threat of further images and videos being leaked in the near future. A list of around 100 female celebrities who had either had images leaked or were targeted by the attack was also released.

The FBI yesterday (Tuesday) announced that it was investigated the leak and security experts warned iCloud users against an email phishing scam following the scandal.

Some users had reported receiving an email seemingly from Apple asking them to validate their account by entering login details for security reasons.

Do you or your staff use iCloud for business use? Are you concerned about cyber security? You can email your reactions to editor@freshbusinessthinking.com

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