It’s no secret that video is hot news in marketing – and growing fast, says Carl Reader.
We’re all seeing more and more video content on our social media news feeds, with more and more users producing – and watching – more video at higher rates than ever before.
And with social media giants Facebook, Instagram and LinkedIn all offering Live video functionality, it’s clear the demand for instant easy-access content is growing stronger and stronger. Live videos allow you to share thoughts, ideas and experiences literally as they happen, with nothing but the camera in your pocket.
These videos can have potentially huge audiences – just look at the success of Buzzfeed’s famous watermelon live video. Many people shy away from the thought of speaking to a live audience, but in a world increasingly dominated by video, Live video is an incredibly valuable tool.
Here’s my top tips:
- Look at the camera, not at your screen.
- Ditch the notes.
- Keep them short and sharp