Looking To Attract Staff? Try Offering Flexible Working Hours

By Alex Evans, Editorial Director, National Business Awards

New research for Croner carried out by YouGov reveals that when asked to pick their top three things that make/would make a job more attractive to them offering flexible working is now top of the benefits table for Brits (48%). This may come as a surprise to employers as new research by Croner reveals that they think company reputation is the key to attracting new recruits.

Flexible working, workplace culture (42%) and good location (34%) are also in the top three benefits that would make a job more attractive to job seekers.

When a similar study was carried out for Croner by YouGov in 2007 employees where asked to pick the top 3 things that make a job more attractive to them, 47% said location, 43% holiday entitlement and 39% extra bonuses/flexible working were the most important things to them.

Separate research by Croner Reward in 2007 and 2011 shows that employers still hold their belief that company reputation, workplace culture and staff development are the most important benefits to attract key staff.

Viv Copeland, Head of Reward at Croner says: “The results of these surveys are very revealing about what attracts a person to a job and the discord between the views of employers and job seekers.”

The needs of job seekers have changed quite significantly over the last four years. There are a number of contributing factors to this not least the changing economic environment. What is clear though is that the key benefits issue for employers remain the same — understanding employee needs. So if an employer takes the time to find out which benefits employees’ value, it is much easier to get that match right.”

The future is now

Drawing out trends from a recent survey of National Business Award winners from the last ten years, futurologist Dr James Bellini predicted a greater shift to remote working.

Technology has changed the context for business excellence as organisations of all sizes have harnessed it to make themselves successful,” said Dr Belini. “Mobile and video communications technology has certainly enabled remote working, and 40% of those surveyed expected to see more free-agent workers in 10 years. We already have 4m adult working people who are not office-based, so it’s well underway.”

Do you have an award-winning approach to HR? Why not nominate your organisation for the Croner Employer of the Year award. Full details of all of the categories and criteria for this year’s programme can be found at www.nationalbusinessawards.co.uk — where you can register your entry and find categories that you may wish to nominate partners, suppliers or even clients for.

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