We can’t all have as many Twitter followers as Kim Kardashian, but you don’t have to be a reality TV star to build an impressive following.
Here are five rules to follow to get you on the path to Twitter stardom:
- Twitter is self-fulfilling
- Twiends – delivers a listing of twitter users to connect with
- Followerwonk – identifies more potential followers and analyses what content is most effective at attracting them
Then it’s time to start interacting. Retweet the posts of those you’re following, send messages and ask them questions. Most will be grateful for the interaction and follow you back. And don’t forget to thank them for doing so.
- Content is king
Make your tweets easier to find and double their engagement potential by labelling them with hashtags relevant to your community. RiteTag is a great tool for identifying the most powerful hashtags for your posts.
Offering a discount on a product or service has also proved to be effective with 94% of Twitter users following brands that do this.
- Distribution is queen: timing and frequency is key
Avoid going tweet crazy, sticking to two to three posts a day – you don’t want people may get sick of the sight of you.
- Presentation matters
Your profile picture is important, too, as personalities perform better on Twitter. Even if you’re representing your brand, consider using a good profile picture of yourself rather than your logo.
- External influence counts
Add your Twitter account to key touch points with your community, such as business cards, complement slips, signs, shop windows, email sign off, newsletters, etc, along with Facebook and Instagram where relevant, and display your live Twitter stream on your website.
The great thing is that today you can do a lot of this from your smartphone during your commute or free time. Working hard on your social streams will pay dividends in terms of generating a significant number of relevant followers.
By Harrison Williams, CHC Digital