The myth that Intellectual Property (IP) is a luxury only large companies can afford is one that needs dispelling. If you’re savvy and proactive, you can ensure that your brand identity and creations are protected, and that only you can make money from them. When it comes to IP, prevention is better than cure; it is advisable to take the correct legal steps to safeguard your company’s assets in the first instance, rather than fighting a potentially costly and lengthy legal battle should anyone ever infringe your IP further down the line.
Either way, an IP infringement can seriously impact the bottom line of a business, whether it’s the theft of branding identifiers such as a logo, a physical product, an artistic work of some kind, or even an idea. Here I will share 5 steps you can take to fight an IP infringement.
- Review your existing protection
- Issue a cease and desist letter
- Consider making a settlement offer
- Issue a court claim for IP infringement
- Ensure your court order is upheld.