Online shopping

Avoiding common and generic names which produce lots of search engine results on-line are an essential starting block from which to launch an online store. ASOS is a good example, the name is easy to spell for most people and when you put in a search for it, it is only going to link back to the ASOS online shop. Using a common dictionary name like "Very" perhaps wouldn't work so well for a start-up business (unless you have the money for a massive media campaign!)

Get your social media on point

Focus on the most prominent social platforms i.e. Twitter, Instagram and Facebook. Try to keep your name consistent across all of them and ensure that you have a co-ordinated approach to posting content. If you have a bit of a budget, spend some money in the beginning to boost your number of Facebook followers.

Leverage third-party selling sites

Leverage third-party platforms and establish yourself as a reputable seller whilst also building up your database to then drive traffic to your own website. Good examples include using Etsy if you are selling handmade products, or eBay if you are buying and selling second hand products.

Think about shipping

Think very seriously about your shipping costs. Very often shipping can make or break whether a person buys something from your site, particularly international buyers. It's important to look at how much your main competitors are charging to ship to different countries and it's worth considering adding part of the shipping price to your product, so that shoppers are attracted by your low shipping fees. Think about offering different forms of shipping, i.e. fast track, standard and free shipping to domestic customers.


It's important to look at the quality of your photography. As a general rule try to keep shoots in daylight and on a white background to ensure your images are accepted onto most third party selling sties.

Customer service

Always respond to customer enquiries in a timely and polite manner. When dealing with disgruntled customers (you will get them) focus on trying to go above and beyond their expectations to ensure that you change their experience with your brand.

Brand packaging

In a recent survey from Dotcom Distribution they found that 52% of consumers are likely to make repeat purchases from an on-line merchant that delivers premium packaging. It is essential to invest money in good quality brand packaging. Think about the packaging and presentation of your product and ask yourself if it will create a memorable unboxing experience for your client.

By Nana Evans, founder of Love YaaYaa