Every retailer is different, as is the form that innovation takes. So when it comes to implementing new services or channels, there is no blueprint for success. However, if retailers take a step back, really start to think about how they position themselves in the market and challenge themselves on why they are implementing a service, this is where things can really change.
Every bricks and mortar retailer with an online presence claims to be omni-channel, but how many of them offer a service that is truly unified across channels? And how many of those omni-channel service offerings are truly different? Not many
I will give my three top tips to shake up the industry and become a Game Changer in a world full of omni-channel players.
- Take control of your own destination
- Fortune favours the brave
- Take a leap of faith
Clearly, stepping outside of the norm is far from straightforward – but it will rapidly become essential. This is not simply about becoming the Game Changing organisation that attracts new customers. It is about retaining share and profitability, and ultimately, it is about staying in business. With the need to evolve an existing omni-channel approach and the desire to grow as a business at the same time, the capabilities are endless if embraced. And the stakes are only getting higher – doing nothing is simply no longer an option.
By Craig Sears-Black, Managing Director, Manhattan Associates