06/05/2011


By Kevin Peesker
General Manager - UK and Ireland
Dell Consumer and Small, Medium Business


The choices that consumers make today are increasingly likely to include a green alternative. These so-called environmentally conscious options are now becoming more accepted as people understand that they bring positive consequences for the environment while at the same time they can also deliver real-time economic and operational benefits. The energy sector is a prime example.

The process of burning fossil fuels to make electricity is the biggest single contributor to carbon emissions. Chippenham based renewable energy supplier Good Energy is helping to power greener decision-making in the home by offering a simple way for households to make the switch to renewable resources, a move which has the potential to cut the household carbon footprint by a third.

As a supplier of electricity, Good Energy stands out as the only UK electricity provider whose fuel mix is 100% renewable. That means no fossil fuels, no nuclear, no carbon. Instead, Good Energy’s electricity mix encompasses wind, sunlight and water. As well as generating electricity from its own wind farm in Cornwall, Good Energy supports more than 1,300 independent wind, hydro, wave, solar power and sustainable biomass generators around the country bringing energy production closer to the homes that consume it. Over 26,000 homes and businesses across the country have already signed up to Good Energy’s homegrown breed of energy, effectively playing their part in changing the way electricity is made and used in the UK.

The Good Energy vision is of a society that values energy more and uses it less, where energy production moves from brown to green, from far to near. Having set out over nine years ago with a strong set of values and total commitment to fighting climate change, Juliet Davenport, CEO and Founder of Good Energy understands the critical role that efficiency plays in her business. It’s why the company focuses heavily on promoting the intelligent, efficient use of energy in the home as a way to reduce usage and bills through guides and advice.

So it’s not surprising to learn that Good Energy’s green credentials also extend to its own business and that the company strives for total efficiency in how it runs its own operations. With over 25,000 UK customers, Good Energy’s customers have to be efficiently managed. This makes IT infrastructure planning and server performance one of the single most important success factors for the business.

We source data from customers once or twice a month. We have to maintain that data and, since many of our customers have been with us from the beginning ten years ago, that’s a lot of data. It has to be stored safely,” said Juliet Davenport. “We’re developing a new system that takes weather feeds across the UK and lets us forecast which generators will be generating power on an hourly basis. That information is really valuable, so it’s really important that our systems are robust enough.”

Robust servers and effective data management are just two ways that Dell is helping Good Energy today in the pursuit of efficiency. How her suppliers work is another fundamental factor for Juliet.

We wanted our suppliers to be part of the fight against climate change, and we needed a system that was robust. So we went out into the market. We found some small companies which were interesting but didn’t really provide us with the basis for handling the amount of data we have day to day. We needed good solid systems so we could provide good service to our customers, and we needed a company that understood our environmental approach. We looked at the top five providers, and Dell came out on top.”

Having the right IT solutions in place across its requirements for Security, Storage Management and Client Management means that Good Energy runs not only a robust system but an energy-efficient one that brings real cost savings. The result is that Good Energy’s own working environment and operational structure is good for its people, customers and the planet.

Generally speaking, running computers and servers on your company’s network will likely cost as much in electricity as keeping the lights on in the office. As you replace equipment, the best strategy is to look for the most energy efficient systems out there – the latest Optiplex desktop computers for example, are up to 80 percent more energy efficient than the previous generation, and servers are delivering dramatically more performance for up to 25 percent less energy. A few simple changes can lead to dramatically improved performance and energy efficiency, which makes for a greener business. And of course it helps if your IT solutions partner shares the same green, environmentally efficient values that your business is built on too.


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