Stories make things happen. We are designed to be storytellers. Every time we talk about what we did at the weekend, every time we have a little gossip about our family, friends and colleagues, we are sharing stories. When we share stories, we are influencing others – sometimes those stories change our thinking, sometimes they help us to understand and accept new ideas.
Here Jean Gamester from Semaphora shares four simple techniques that can help stories deliver results for you and your business:
- The values story
- The “what went well” story
- The “look back in pride” story
- The premortem story
When we do a premortem, we project ourselves to the future and believe that our goal, whatever it is, has come true already. Then we look back from that future time and tell the story of how we got to that future. We share the successes, the failures and the path that got us there. And having imagined it, it sets the scene for us to take that route with courage, because in our minds, we have already achieved it. This is even more powerful if it is done with groups of people who are working together on a goal, because then they get a shared experience of that imagined journey.
Simple stories, super Results
It still amazes me sometimes that simple stories like these can deliver results. They get into our minds and they influence how we think, how we feel. American writer Maya Angelou had it so right “people will forget what you said, people will forget what you did, but people will never forget how you made them feel”. These stories we tell, they change how we feel. And when we change how we feel, we can make new things happen.