By Marcus Leach
Only yesterday Deloitte published figures stating that this Christmas an estimated £500 million will be spent through tablet devices. And yet not every company has a website that is both tablet and mobile compatible.
Further to that not every company has a website. With the changing patterns of shopping now, Verdict, the independent retail analysts, forecasts the channel to grow 504% from 2012 to 2017, it is imperative to have a functional online presence.
Hosted at Old Street's Google Campus, Fresh Business Thinking's Hit Me - How To Get Your Business To Punch Its Weight Online event kicked-off this morning as Ben Barney, founder and CEO of Ad-Direction, opened the day.
With e and m-commerce only set to grow over the coming years the shift away from traditional internet is already beginning, and those who want to keep up must continue to learn and evolve.
“Early adopters Amazon and eBay are among the most prominent m-commerce retailers, as their optimised websites and apps expand the online shopping experience, enabling users to access, use and remain updated anywhere,"
"Third party developers are also playing a divisive role in the channel, not only in promoting special offers but also encouraging the practice of show rooming, which inevitably hinders high street retailers.”
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