By Daniel Hunter

The Chairman of the Confederation of Indian Industry (CII) for Northern India has agreed to promote the International Festival for Business (IFB 2014) across the subcontinent, which is being held in Liverpool next year.

The Memorandum of Understanding (MOU) between the CII, the Indian equivalent of the Confederation of British Industry and Liverpool came as festival organisers, Liverpool Vision and UKTI, launched plans for IFB 2014 to a capacity audience at the CII’s annual partnership summit.

Ian McCarthy of Liverpool Vision, the project director for IFB 2014 made a presentation about the Festival at the specially convened session at which delegates also heard from Clive Drinkwater, Director at UKTI and Lindsey Ashworth, Director at Peel.

Mr McCarthy’s presentation also included a video of the recent speech by Prime Minister David Cameron who emphasised the importance of nations working together to increase growth, exports and prosperity and endorsed the IFB as a key event in next year’s UK’s business calendar.

Amongst those attending were representatives from some of India’s most prominent companies including TATA, Mahindra, Infosys, Jaypee and Godrej as well as very senior members of the Indian government.

Following the presentation Malvinder Mohan Singh and Ian McCarthy signed the historic document.

Rajive Kaul, past president of the CII and chairman of the session in which the IFB was launched said: "The UK government and business community is a very welcoming environment for Indian investors and entrepreneurs. IFB 2014 will be a major catalyst which will spur investment, partnership and innovation.

"I assure you that we will now act on this MOU and through our office in London will get businesses from all over India to come on trade delegations to Liverpool. We will walk together on a two way street."

Themed “Global Partnerships for Enduring Growth” the summit, from 26-29 January in Uttar Pradesh, was attended by Heads of States and Governments, Trade Ministers & industry leaders from across the world.

Ian McCarthy, was also a panellist at the CII’s G-20 event, ‘Rebuilding Global Economic Governance’, alongside Julian Castro, Mayor of San Antonio, Texas, the seventh largest city in the USA and India’s High Commissioner to the UK, Nalin Surie.

“We were able to use this opportunity to link IFB 2014 as a practical opportunity to engage Indian cities and developing economies under the overall theme of the CII summit 'global partnerships for enduring growth' and our own IFB slogan ‘the world works best when it works together’ had great resonance," he said.

“The Memorandum of Understanding with the CII is an alliance that can boost trade relationships between India and Liverpool and the UK and we will be consolidating this agreement to ensure there is a strong presence from this emerging global power at the Festival next year.”

Clive Drinkwater of UKTI, which is helping businesses achieve the national challenge to double exports to £1 trillion and encourage 100,000 more companies to export by 2020, added: “We look forward to working with them in partnership as we progress towards this hugely exciting event and to making it the most successful business festival in living memory.”

Liverpool also had a well attended exhibition stand at the conference staffed by Liverpool Vision, UKTI, Peel and The Beatles Story.

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