By Craig Sears-Black, UK Managing Director at Manhattan Associates
This year, Black Friday is set to shock the retail industry by not only focusing on in-store promotions but also by producing record-breaking online sales to become the UK’s first £1bn online shopping day. It is therefore essential for retailers to align all channels and ensure they are providing a seamless experience across every customer touch point.
But it shouldn’t stop there; retailers can also ensure better results if they take the time to fully prepare the back office functions and make sure these are ready for the surge in activity. More orders will always mean more deliveries, more returns, more queries and more admin. Now is the time for retailers make final preparations for all of this.
There are three vital actions to take to avoid to make the most of this year’s Black Friday.
- Make use of the data available
- Turn the dial on promotions
- Increase flexibility to maximise sales
Implementing these three actions will ensure retailers will be able to handle the surge in demand on peaks such as Black Friday in a cost-effective and profitable manner whilst also delivering on their service commitment to customers.
Lets all head into the peak Christmas period this year armed with the knowledge, technology and preparation needed to not only increase sales, but also secure the loyalty of new and existing customers.