04/10/10

By Claire West

Are you fanatical about Facebook, mad about Microsoft or maybe just really passionate about Pixar? If so then The Marketing Society needs you. The nominations are now open in the search to find The Brand of the Year 2010 and The Marketing Society want to hear who the great British public think has been the biggest marketing success story of 2010.

It might be that you think the advertising for Nike’s ‘Write the future’ World Cup campaign made it stand out from the crowd, or maybe the constant innovation of Apple who launched the iPad and iPhone 4 this year has made them your Brand hero. Whatever reason you have The Marketing Society want to hear it.

Nominations have already begun flooding in for The Brand of the Year 2010, the second annual competition run by the Marketing Society and this year the competition looks set to be a hotly contested battle. Current contenders already vying for the title include Apple, Pixar, Lego, Microsoft, British Gas, Innocent Drinks and Microsoft.

Sponsored by ITV and Marketing magazine, The Brand of the Year seeks to celebrate brands and also the marketers behind those brands who have driven their success. The inaugural 2009 competition saw the much celebrated Comparethemarket.com named overall winner.

Anyone can nominate their favorite brand by logging onto www.annualdinner2010/brandoftheyear or by emailing amy@marketingsociety.co.uk and in no more than 200 words say why your favourite brand should be the Brand of the Year 2010.

Nominations close on the 8th October, when 20 brands will be shortlisted from all the entries received. The shortlist will then be whittled down to five finalists by public vote on the competition website. These five finalists will be announced on the 18th November at The Marketing Society Annual Dinner where the cream of the marketing community will vote for and select the winning brand by text.

Comments Gemma Greaves, Marketing Director of The Marketing Society:

“The Brand of the Year 2010 has already seen a huge amount of interest from the marketing community but we are looking for even more nominations to tell us which brand people think has been most successful and impactful this year.

“The Brand of the Year award not only allows us to celebrate brands but also the marketing leaders behind them who build and drive the brand’s success. Last year’s competition attracted nominations from some hugely well respected brands and I can’t wait to see which brands are nominated this year.”