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Online gaming isn’t just about smartphones, though. According to eMarketer estimates, 18.4 million tablet users will play games on their devices in 2017. Next year that total will reach 20 million, and more than half of all tablet users.

“Online gaming is no longer the preserve of a core demographic made up of young, tech-savvy males,” said eMarketer senior analyst Bill Fisher. “Rising smartphone and tablet use, bolstered by social networking games, has led to greater levels of engagement across all age and gender lines. Unsurprisingly, mobile gaming is thus driving growth in this segment, an opportunity that is not lost on digital marketers.”

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