Image: Image: Michael Brunton-Spall

The publishers of the Guardian has struck a deal with Brent Hoberman's Founders Factory to become exclusive partner for investments in media businesses.

Mr Hoberman, who co-founded lastminute.com, recently stepped down from his role on the Guardian Media Group after nine years.

He says Founders Factory, which focuses on investing in early stage tech firms, plans to develop 200 start-ups over the next five years.

Mr Hoberman said: "We're really excited to be announcing this partnership with the Guardian - one of the world's most instinctively digital, innovative and ambitious news organisations.

"We will benefit from their strength, reach and institutional knowledge right across the media sector while they will be able to tap into our ability to develop truly innovative products and introduce them to the most exciting thought leaders in technology."

David Pemsel, chief executive of Guardian Media Group, said: "This strategic investment gives GMG the opportunity to bring emerging technology trends into our own business and culture, giving us access to a global network of start-ups and the chance to get in early with possible commercial opportunities."

This is not the first deal of its kind for Founders Factory. In June last year, it agreed a similar partnership with German publisher Holtzbrinck for investments on education technology start-ups.