Customers are the lifeblood of any business, so keeping them happy is a high priority for small and large companies alike. For years, SMS has proven itself as a simple but effective way of building customer relationships, acting as a valuable tool for achieving this goal.
But there’s more to SMS than meets the eye. In this article, I will talk about the benefits of modern SMS marketing, and how SMS has evolved into a powerful platform for businesses of all shapes and sizes.
Many businesses have already taken advantage of SMS to help build customer relationships. Companies of all shapes and sizes have been attracted to SMS in recent years as a way of better engaging with their customers, largely because of the almost guaranteed read rate that this technology offers. This benefit still exists today, but the potential of SMS has evolved dramatically in the past few years. It can now offer organisations a great deal more on top. So it’s vital that decision makers are aware of the capabilities SMS now holds, and are in an informed position to access the full potential of this communications channel and use it to their advantage.
Today’s SMS platforms offer a wealth of additional features, from an effective channel for capturing customer data to one that’s capable of easing a company’s transition into new markets. SMS marketing campaigns are also easier to launch and manage than ever before. So, with this in mind, is your business making the most of SMS?
- Engage with your customers
- Make the most of data
- Branch out into new markets
- Make security a top priority
- Go far beyond the character limit
- Things to consider when going global
Although WhatsApp and Messenger applications are increasingly becoming the norm for person-to-person messaging, SMS is still going strong as a hard-working and effective business-to-consumer tool. The technology developments have transformed SMS into a versatile and flexible medium that is able to give businesses invaluable insight and reach.
With a plethora of uses, it's clear that SMS can be a real asset to your business. But don’t fall at the final hurdle. Making sure to pick a messaging provider capable of running the campaign your business needs. For any SMS campaign, it’s important to choose a partner that will offer the best results and deliver your messages without fail, in the way you want them to. Ask the tough questions up front; if you need to send a large quantity of SMS messages, can your chosen provider’s system cope? Can they support a global campaign? Can their platform handle special characters, and does it meet the various SMS regulations implemented by different countries around the world? Do your homework and make sure to choose a messaging partner that can truly deliver, so that you can reap maximum business success from SMS.
By Ivan Maksic, regional manager of Western Europe at Infobip