By Claire West

Leading manufacturer Avery Office Products is celebrating success at the prestigious Green Business Awards, the UK’s most comprehensive awards scheme for environmental business performance.

The company joined other household names such as Stagecoach, BT, Findus and M & S who were also recognised for pioneering environmental efforts.

Avery won the ‘Green champions (customers)’ category for its innovative Green Office Week initiative which encourages office workers across the UK to take practical steps to help the environment.

Judges said Avery had taken “an industry leadership position, campaigning with evangelical zeal for office workers to think about green issues and take action.”

Green Office Week, which has run annually since 2009, offers realistic guidance on the small things we can all do to make a difference at work.

In this year’s campaign, Avery recruited 82 ‘Green Office Week Ambassadors’ who volunteered to spread the word in their offices and share experiences through a campaign microsite, Facebook and Twitter.

There was further exposure through radio interviews with green campaigner and impressionist Alastair McGowan and industry commentators such as corporate social responsibility expert Nicky Amos.

Mark Williams, General Manager, Avery Office Products UK said: “Green Office Week is now well established on the calendar. It has proved successful because we engage our customers in an interactive way so that they can easily replicate the various ideas in their own workplaces. It is all about us listening to our customers and empowering them to be green, while showing we can lead the industry on the issue.”

The Green Business Awards celebrate environmental achievements across all industry sectors, rewarding the most innovative and effective initiatives for achieving sustainable and smart business practice.

The next Green Office Week will take place between 9 and 13 May 2011. For more information, visit www.greenofficeweek.eu.

For more information on Avery Office Products, visit www.avery.eu.