By Daniel Hunter
Following the launch of Google's AdWords Business Credit card, and its subsequent success in America, it is to be launched in the UK.
Initially launched to help small and medium-sized businesses pay for their AdWords campaigns the card has proved to be a great success. It has been adopted by 1,400 companies in the United States and, according to Google, 74% of them now say they use the Google credit card as their primary form of payment for AdWords spend.
On the back of this success Google has decided to launch AdWords Business Credit in the UK, in partnership with Barclaycard. The search giant are inviting select UK businesses to sign up for the MasterCard card, which has no annual fee and carries a variable interest rate of 11.9%.
The AdWords Business Credit card can only be used for AdWords purchases; attempts to use the card for other purchases will be met with decline. Google VP Brent Callinicos says that its new card is not expected to be a "profit center" but "you can assume we're not doing this to lose money".
According to Callinicos, Google recognised that certain AdWords customers "weren’t buying Adwords as much as they need" and this financial solution will hopefully rectify that.
With the launch of AdWords Business Credit in the UK, Google is just the latest tech giant seeking to forge closer relationships with key customers and partners. Amazon, for instance, last week announced a lending program for Amazon Marketplace vendors.
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