By Daniel Hunter

Google have sold back the rights to the Frommer's guidebook brand to the founder of the company.

Arthur Frommer told the AP news agency that he will publish the guides in both print and electronic form, in addition to operating the Frommer's website, having gained the rights back from the internet giant.

Google, which bought Frommer's last August, confirmed to AP that it had returned the brand to its founder.

Google also told the news agency that the travel content it had gained from Frommer's had been integrated into its various services, such as Google Plus and Maps, which offer users advice on local services such as hotels and restaurants.

Mr Frommer founded the company in 1957, before selling it to publisher Simon and Schuster in 1977.

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