15/09/2011

By Alexia Leachman, Personal Branding Coach, Blossoming Brands

The pressure to be seen online means many people are setting themselves up with blogs or social network profiles without being clear as to why they’re doing it or what they want to achieve out of it.

Maybe you want to join in so that you don’t get left behind. Perhaps you’re getting involved because you want to “play” around with it and see what it’s all about. Some have a clear goal in mind. Maybe they’re looking for a new job or want to increase their network. Entrepreneurs are likely to want their digital presence to enhance their business; from a personal and a business perspective. Or maybe, people want to raise their profile and build their thought leadership. There are many reasons that people choose to embrace the digital landscape, but being clear on the why is important. And just as important is knowing what you want to achieve.

Going online might not cost you anything, but at the very least it will cost you your time. And, time is money. Depending on what your goal is, you might have other options available to you that can bring you closer to achieving it. So, it’s up to you to choose the route that you feel is most appropriate based on your skills and resources. Take some time to think about what you want to achieve by building your digital presence. And, make sure you’re putting some meat on the bones and make your goals SMART (specific, measurable, achievable, relevant, time-bound). That way you will KNOW if you’ve achieved them.

If you’re looking for a new job, that’s easy. But if your goal is to raise your profile, maybe you want to be engaging with at least five key influencers in your industry within six months. If you want to build your business, you can define how many new clients or how much business revenue you want to generate. By doing this, you can ensure that you understand whether this activity is serving you. If it’s not working for you, then you’ve either got to improve what you’re doing, or change it altogether. Simple.

Take a moment now to think about why you want to build a digital presence. How will you know if you’ve achieved it? Once you’ve done that, you’re ready to consider the next question: What do you want to say about yourself?

Next article: Going online: what do you want to say about yourself?

Alexia Leachman is a Personal Brand Coach and Head Trash Liberator at Blossoming Brands. She helps entrepreneurs find their mojo by helping them to tell their story, raise their profile, build their digital presence and manage their reputation. You can find out more at www.blossomingbrands.com and www.headtrash.co.uk And you can follow her on Twitter at @AlexiaL and @BBrands

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